KEY RESPONSIBILITIES

New Business Development

• Identify, prospect, and acquire new Horeca customers (hotels, restaurants, cafés, catering, and other foodservice outlets) within the assigned territory.

• Conduct canvassing, cold calls, and on-site visits to build and maintain a healthy sales pipeline.

• Present product offerings, pricing, and tailored value propositions based on customer needs and menu requirements.

Account Management & Relationship Building

• Maintain and grow relationships with existing customers through regular visits and proactive account servicing.

• Coordinate with procurement, logistics, and customer service teams to ensure timely and accurate order fulfillment.

• Resolve customer complaints and service issues promptly, escalating where necessary.

Sales Target, Planning & Reporting

• Achieve monthly, quarterly, and annual sales targets (revenue, volume, and active customer count).

• Prepare and submit accurate sales reports, visit reports, and pipeline updates on a regular cadence.

• Monitor competitor activity, pricing movements, and market trends within the Horeca segment.

Program & Promotion Execution

• Execute trade programs, seasonal promotions, and pricing schemes to drive volume and loyalty.

• Support product launches and menu-development collaborations with key accounts.

Credit & Collection

• Monitor customer payment terms and outstanding receivables (AR).

• Coordinate timely collection in line with company credit policy.

QUALIFICATIONS & REQUIREMENTS

• Minimum Diploma (D3) or Bachelor's degree (S1), any major; Business, Marketing, Food Technology, or Hospitality preferred.

• Minimum 1–3 years of B2B sales experience in Horeca, FMCG, food distribution, or fresh produce/food ingredients; strong-network fresh graduates may be considered for a junior track.

• Demonstrated track record of achieving or exceeding sales targets.

• Existing network within the hotel, restaurant, or café segment is a strong advantage.

• Own vehicle and valid driver's license (SIM C or SIM A).

• Willing to travel extensively within Jabodetabek for daily field visits.

SKILLS & COMPETENCIES

• Strong negotiation, persuasion, and closing skills.

• Excellent communication and relationship-building ability.

• Target-driven, resilient, and comfortable working under pressure.

• Working understanding of pricing, margin, and basic P&L logic.

• Proficient in Microsoft Office (Excel, Word); familiar with sales/CRM reporting tools.

• Analytical mindset — able to read sales data and translate it into action.

• • High initiative, self-motivated, and able to work independently in the field.