Tada is a B2B2C loyalty and rewards platform that enables businesses to efficiently improve channel partner, customer, and employee retention, build loyalty, and drive growth. Founded in 2012, Tada has developed into a leader in the field with a global footprint, offering solutions like Tada Loyalty, Tada Rewards, and Tada Gifting. The platform is designed to create an engaging ecosystem that simplifies the management of loyalty programs, making it easier for businesses to reward and incentivize their stakeholders in real-time. With over 200 clients and numerous awards for excellence in loyalty programs, Tada is well-positioned in the market to help businesses achieve digital transformation and enhance customer engagement.

Software Engineering

Product

Operations

Data Science

Customer Service

Jakarta, Indonesia

Singapore

TADA

Sovereign's Capital primarily focuses on Healthcare, IT, and Consumer Products & Services - industries that will benefit from the rapidly expanding middle class and are under-represented in the public markets in Southeast Asia. Our fund aligns deep expertise among its principals and advisers in these focus areas.

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