Marketing Paid Consultant - Optimization, Pacing & Spend Control
Marketing & Communications
United States
USD 115-115 / hour
We are seeking experienced performance marketing operations and paid media optimisation professionals (or paid search/social leads with budget-control ownership) to provide expert insight as part of a project for our AI Marketplace. No preparation required — just your real-world experience.
This is a one-time, paid, project-based interview engaged on a contract basis— not a full-time role.
Location: U.S.-based experts only
Engagement: One-time, project-based interview
Work Type: Remote
Estimated rate: $115/hour (prorated for the 30-minute task)
What You’ll Do
You’ll complete a ~30-minute recorded AI-led video interview where you explain how you actually do your work in practice.
This interview will focus on:
- Running daily optimisation routines for bids, budgets, creative rotation, and campaign triage
- Deciding when to scale, pause, kill, or override automated bidding strategies
- Monitoring pacing across campaigns and channels to prevent over- or under-spend
- Reconciling platform spend against invoices, finance systems, PO processes, and agency/partner spend
You will be asked to explain workflows specifically within: daily campaign optimisation, creative/bid/budget management, budget pacing, spend reconciliation, and finance handoff workflows.
You should only apply if you can confidently walk through these areas step-by-step based on your own experience and respond to AI-led interview questions with depth, clarity, and real-world examples.
What We’re Looking For
- 6+ years in performance marketing operations, paid media optimisation, paid search, paid social, or media operations
- Direct, hands-on experience in daily campaign optimisation, creative/bid/budget management, budget pacing, spend reconciliation, and finance handoff workflows
- Experience making or influencing decisions related to optimisation thresholds, automated-bidding overrides, creative fatigue, pacing corrections, invoice discrepancies, budget shifts, and approval requirements
- Familiarity with tools such as: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, SA360, Skai, Smartly.io, Tableau, Power BI, NetSuite, Excel
- Strong ability to clearly explain workflows, decisions, and reasoning
- Experience owning or directly executing these workflows in a real production environment
- Experience working cross-functionally with HR, legal, payroll, finance, HRIS, business leaders, people managers, or compensation committee stakeholders as relevant to the workflow
About the Interview
The interview is designed to elicit step-by-step explanations of real workflows and decision-making processes, with an emphasis on detailed, experience-based responses rather than high-level summaries.
This is a project-based engagement. Selected participants will be paid for completing a recorded AI-led video interview; hourly rates are estimates based upon anticipated time of completion. Participants will control their own schedule, provide their own tools to complete the interview, and may participate in other opportunities as they choose.
Once you complete the interview, we’ll send your video recording and transcript, along with AI-generated insights, to the internal research team and AI lab partner. This data will be used to generate a structured list of tasks associated with your profession and for AI model improvement.
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