Company Description

Grab is Southeast Asia's leading superapp, offering deliveries, mobility, financial services, and enterprise solutions in a single platform to meet everyday needs across 500 cities in 8 countries. Millions of people rely on Grab for many moments in their daily lives, while everyday entrepreneurs—drivers and merchant-partners—use our platform to grow their livelihoods. Guided by our mission of driving Southeast Asia forward by creating economic empowerment for everyone, we focus on sustainable impact through strong governance, financial inclusion, and a safer marketplace for all. For businesses, Grab provides a unified suite—from transport and logistics to advertising and platform defenses—to improve productivity and reduce operational friction.

Job Description

The City Lead owns the end-to-end business performance for Banjarmasin, driving city strategy, execution, and continuous improvement across demand generation, supply reliability, resource allocation, and growth programs. This role partners closely with cross-functional teams to deliver sustainable growth and outstanding customer experience in the city.

Key responsibilities

1) Create business strategy to improve Grab business in Banjarmasin

• Translate national and territory priorities into a city-level plan with clear targets, initiatives, and timelines; build annual/quarterly roadmaps and weekly execution cadences.
• Diagnose performance gaps across funnels (e.g., awareness, acquisition/UCP, conversion, reliability, cancellations) and deploy corrective actions with owners and deadlines.
• Align and mobilize cross-functional stakeholders (Marketing, Demand Ops, Supply/Partner Ops, BD/Partnerships, PA, GS, T&S) around city priorities and escalations.
• Track impact vs. targets, iterate fast, and document learnings to scale what works.

2) Run Marketing & Demand activity

• Plan and execute city-level demand programs and visibility to drive acquisition and frequency, including concierge/grassroots activations (schools, offices, healthcare, government), office attacks, campus PKKMB, WhatsApp blasts, and city visibility placements to grow awareness and UCP.
• Localize national campaigns and craft city-specific offers; define success metrics, experiment design, and post-mortems (ROI, CAC/UCP, repeat).
• Partner with BD/Partnerships to unlock high-potential POIs and co-marketing (e.g., malls, universities, hotels, transport hubs), integrating on-ground and in-app levers.

3) Ensure supply reliability

• Own city reliability outcomes by balancing supply sufficiency, productivity, and quality; forecast needs and trigger timely actions (acquisition, reactivation, OH uplift, incentives).
• Drive on-ground programs to improve driver engagement and quality (e.g., acquisition drives, community engagement/kopdar, targeted training to reduce cancels and improve CSAT/NPS).
• Implement targeted IPR strategies to improve Online Hours (OH) and availability in peak areas and times; monitor FTA/EFTA, allocation, and cancel rates daily/weekly.

4) Resource allocation and budget planning

• Own city budget planning and performance; allocate resources across demand, supply, and visibility to maximize ROI while staying within budget guardrails.
• Manage end-to-end approvals and coordination for activity execution (e.g., ePR submissions, follow-ups, documentation), ensuring compliance and on-time delivery.
• Set up a governance rhythm (WBR/MBR) with dashboards and narratives to inform trade-offs and prioritization.

5) Create growth potential

• Identify, size, and prioritize new growth opportunities: new POIs, partnerships, visibility assets, product acceptance, and city-specific experiments; build business cases and execution plans.
• Pilot, measure, and scale high-performing bets; document playbooks that can be replicated across similar cities.
• Proactively flag structural blockers, drive cross-functional solutions, and de-risk execution.

Success metrics

• City GMV and rides growth (QoQ/YoY), active user growth, and UCP.
• Supply KPIs: active DAX, OH targets, FTA/EFTA, allocation rate, cancel rates.
• Campaign impact and efficiency: ROI, CAC/UCP, conversion, repeat.
• Budget adherence and ROI by initiative; on-time program delivery.
• Partner/POI contribution and continuity (renewal rate, incremental demand).

Qualifications

• Bachelor's degree (S1) minimum; advanced degree is a plus.
• 2–3+ years in operations, growth/marketing, or partnerships in high-velocity environments; multi-vertical platform experience is a plus.
• Strong data analytical and problem-solving skills; proficient in Excel/Google Sheets and comfortable using SQL and BI dashboards to translate data into actions
• Excellent stakeholder management and communication; comfortable leading cross-functional squads and on-ground execution.
• Proven experience in budget ownership, ROI-driven planning, and performance governance.
• Fluency in Bahasa Indonesia; working proficiency in English.
• Familiarity with operational tools and analytics platforms