Company Description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Job Description

Get to Know the Role

We are looking for a field-oriented Large Area Associate (LAA) to join our team. In this role, you will work on the ground to build strong relationships with merchants in strategically identified high-density areas. Your core mission is to help these merchants grow their businesses through data-backed engagement, campaign participation, and adoption of high-impact commercial solutions.

The Critical Tasks You Will Perform

• Grow and Elevate Merchants
  • Drive and grow merchants by identifying profiles based on cuisine relevance, in-app performance, and offline traffic patterns.
  • Act as a growth consultant for merchants per month within your dedicated zone.
• Deepen Relationships
  • Build trusted, high-frequency engagement with merchants—primarily through visits, supported by strategic call follow-ups.
  • Become the go-to partner for merchants seeking to improve their delivery and digital presence.
• Accelerate Business Performance
  • Ensure high campaign participation from merchants compared to city-level performance.
  • Promote and increase adoption of ads and newly launched products or features.
  • Secure key "bet deals," including exclusivity and early access pilots.
• Execute with Focus
  • Operates with objective within a tightly defined geographic area selected for the merchant density.
  • Prioritize hitting assigned KPIs from business growth & campaign participation.

Qualifications

What Essential Skills You Will Need

• Experience: 3+ years in sales, business development, or account management—preferably in e-commerce, retail, F&B, logistics, or related sectors.
• Field Excellence: Hands-on experience with field sales or territory management. You thrive on being in-market and on-the-ground.
• Skills: Strong communication, problem-solving, negotiation, and ability to translate data into action.
• Mindset: Entrepreneurial, autonomous, and results-driven with a bias for execution.

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.