Associate, demand planning - Transport & Express
Grab
Company Description
About Grab and Our Workplace
Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.
Job Description
Get to Know the Team
Demand Planning is the demand growth engine for Grab. Work is inter-disciplinary – a combination of advanced analytics, customer segmentation, marketing strategy and positioning. The team will be focused on growing demand efficiently, with projects covering overall strategy, ideation, experimentation and driving implementation of main initiatives.
Get to Know the Role
Role is a balance of advanced analytics and stakeholder management - leading daily coordination with related parties i.e. Marketing team, Operations team on demand growth, while growing using data analyses to gain relevant insight (e.g. promo & incentive optimization, churn analysis, customer segmentation, etc.) and working with cross-functional teams to lead execution. You will report to Head, Demand Planning - Mobility, Mart, Express, and work onsite base in Bangkok Office.
The Critical Tasks You Will Perform
- Analyse short to medium term issues improving demand growth in the business. This includes customer segmentation, conversion funnel optimization, churn analysis, market scans and experimentation
- Scope advanced statistical analyses and predictive modelling in collaboration with the relevant teams
- Forecast spend on promos, incentives and other key initiatives for ongoing planning cycles
- Build presentation to influence senior partners and ensure data-driven decision-making
- Design efficient promo structures and other projects to increase demand growth in the Payments business and work with cross-functional teams to accomplish.
- Manage budget allocation and track cost from initiate in collaboration with Finance
Qualifications
What Essential Skills You Will Need
- A minimum 1+ years of experience in financial services, management consulting or technology firms
- Strong in processing and analyzing complex data sets using Excel (Essential)/Tableau
- Working knowledge of SQL
- Quantitative discipline with strong business sense and ability to articulate complex analyses to different audiences, and translating these to relevant business insights
- Ability to see big picture while not losing sight of details
Additional Information
Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex, create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
- Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For at Grab
We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.