Company Description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and Al to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Job Description

Get to Know the Team

You'll join the GrabFood and GrabMart Merchant Marketing team, which is dedicated to driving sustainable business growth through merchant-focused programs and campaigns.

Our team fosters collaboration, creativity, and a shared commitment to providing value to our partners and customers. Our team helps strengthen our market position for both Grab and its partners.

Get to Know the Role

You will lead the development of merchant marketing projects across multiple segments; work with the Commercial and Operations teams to create programs that enhance merchant partnerships and increase growth.

You will report directly to the Country Marketing Head for the Philippines. This is a hybrid role, where you will need to travel to our Ortigas office.

The Critical Tasks You Will Perform

• Lead marketing strategy development for growth in target merchant segments through different campaigns programs.
• Enhance platform positioning with growth strategies that boost merchant and partner investments.
• Design tailored programs to support merchant business growth.
• Collaborate with marketing, analytics, and marketplace teams to analyze platform usage and create campaigns.
• Facilitate brainstorming sessions with partners for impactful marketing outputs.
• Oversee strategic campaign design and execution, including media planning, go-to-market strategy, and budget management.
• Analyze marketing campaigns to improve effectiveness using data insights.

Qualifications

What Skills You Will Need

• Strategic Marketing Leadership: Ability to develop marketing strategies that achieve business growth. This includes creating merchant-focused programs and campaigns. Understand the prospect's needs and market solutions which align to those needs.
• Marketing Channel Expertise: Understanding of how and when to leverage different marketing channels for brand activation. 5+ years of experience running above-the-line and below-the-line communications.
• Experience working with cross-functional teams and external partners to create marketing programs. Collaborating with creative, media, social media agencies, and commercial partners.
• Campaign Management: Hands-on experience in designing, planning, and executing end-to-end marketing campaigns including concept brainstorming and demand planning. Experience with the Philippine market, including consumer behavior and market trends.
• Report and Optimization: Skills in managing campaign reporting, utilizing data for continuous improvement through a test-and-learn approach.

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave.
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.