Company Description

At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.

Job Description

The successful candidate will be pivotal in driving sustainable business growth through the development and execution of merchant-focused programs. You will lead your team in planning, strategizing, and executing year-round merchant marketing initiatives across multiple segments within the GrabFood and GrabMart verticals. This role requires close collaboration with the Commercial (Merchant-facing) team to create growth-driving programs that benefit both Grab and its partners, including merchants and brands.

Additionally, you will work with the Operations team to develop marketing programs that strengthen Grab’s relationship with merchant partners. These initiatives will encompass consumer brand positioning, demand stimulation, corporate social reputation, and other campaigns aimed at empowering merchant success.

The Day-to-Day Activities

• 50% Lead Marketing Strategy
  • Drive growth across all target merchant segments by developing merchant solutions (including but not limited to programs and campaigns) that meet business objectives.
  • Enhance merchant and partner investment by strengthening our platform's market position and creating mutually beneficial growth strategies
  • Foster business growth among key merchants by designing tailored or standardized programs for their success.
• 30% Curate Marketing Insights
  • Collaborate with marketing, merchant analytics, and marketplace teams to analyze how merchants and partners use our platform for growth. Translate these insights into innovative campaigns and solutions for key business challenges.
  • Lead brainstorming sessions with stakeholders—including creative, media, social media agencies, and commercial partners—to develop impactful outputs that inspire consumer confidence and drive action.
• 20% Marketing Communications and Go-to-Market Campaign Lead
  • Oversee the end-to-end design and execution of strategic campaigns, including concept ideation, media and demand planning, go-to-market strategy, and budget planning. Adjust quickly to mid-campaign performance and optimize ongoing activities.
  • Manage reporting and analysis across marketing campaigns, leveraging data to enhance campaigns through a test-and-learn approach.
  • Coordinate with key stakeholders in Marketing (e.g., PR, Digital Performance, Market Research, Agencies) and Business and Operations teams (e.g., Product, Legal, Finance, BD) to ensure your campaigns deliver a best-in-class consumer experience.

Qualifications

• Years of experience: at least 5-7 years of experience in the Marketing and partnerships field
• Loves the thrill of being in a fast-paced environment while being able to multitask to meet deadlines.
• Results-oriented and data-driven: Able to make data-informed decisions for marketing plans. Proven track record of utilizing data to form innovative and interesting ideas that are successfully operationalized into impactful marketing campaign
• Experience in developing partner campaigns: ability to work closely with business partners in coming up with interesting programs that drive business value. Ideally, you would already have an experience on developing and executing campaigns that feature multiple brands and teams - coming up with interesting programs that can address the objectives of different stakeholders.
• Chaos herder and Silo crosser: a track record of successfully collaborating with cross-functional stakeholders to develop and enforce friction-reducing processes and cadences. Strong desire to drive continuous improvement, there’s always a smarter, faster, better way things could work.
• Highly organized: Strong forward planning mindset and sound time management skills to tackle both urgent short-term tasks and important long-term tasks within compressed timeframes in a deadline-driven organization.
• Hands-on, hardworking, hunger, heart, honour and humility: motivated by a business in its ‘building phase’ and able to thrive in an environment with a ‘start-up’ culture. Team player that is comfortable to rely on informal leadership structures.
• Familiar with the entire marketing mix – you have a good knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications for brand activation. You must also have a clear understanding of how to plan an end-to-end marketing roll out for new campaigns (e.g. product launches, consumer campaigns, merchant campaigns etc.

Additional Information

Benefits at Grab:

We care deeply about your well-being and are committed to supporting you every step of the way. Here are some of the global benefits we offer:

• Protect and provide for your loved ones with peace of mind, knowing we have your back with Term Life Insurance and comprehensive Medical Insurance.
• Craft a benefits package that suits your unique needs and aspirations with GrabFlex, because we believe in empowering you to thrive.
• Embrace the magic of new life and create lasting memories with your family through Maternity and Paternity Leave.
• Life can be overwhelming, but you're never alone. Our confidential Grabber Assistance Programme is here to guide and uplift you and your loved ones through life's challenges.
• Your well-being is our priority. Benefit from our holistic well-being initiatives through Wellbeing@Grab, including health programmes, informative webinars, and vibrant carnivals.
• Achieve a harmonious work-life balance with our FlexWork arrangements, allowing you to adapt and thrive in your personal and professional life.

We’ve got many different benefits hyper localised in each country. Speak to your recruiter during your interview to find out more.

What we stand for at Grab:

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique. If you require accommodations to fully participate in the recruitment process, you are encouraged to include your request(s) when applying.

We deliver the greatest impact and ideas when we bring together diverse perspectives. It is what enables us to spread opportunities to Grabbers and our partners. It’s not a box-ticking exercise; it’s who we are.