Assistant CRM Manager (Digibank)
Grab
This job is no longer accepting applications
See open jobs at Grab.See open jobs similar to "Assistant CRM Manager (Digibank)" Sovereign’s Capital.Company Description
Life at Grab
At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.
Job Description
Get to know the Team
Capability Hub - CRM is an innovative team that works on developing and supporting marketing and lifecycle campaigns. It enables and supports growth efforts that support key business priorities while also ensuring effectiveness and efficiency.
If you are someone who works hard, plays hard and enjoys striving for operational excellence, then you should join our team!
Get to know the Role
This Assistant CRM Manager (Digibank) role will be leading Digibank marketing automation initiatives. The ideal candidate will work with various internal teams to build and develop complex lifecycle automation programs leveraging multiple marketing channels. He/she will also support efforts to partner with external agencies for production work and act as an internal SME for local country support.
The Day-to-Day Activities
Build and implement complex lifecycle journeys & test plans via multiple channels such as email, SMS, Push, and In-App as per campaign calendar
Research feasibility and implementation of new marketing channels
Internal SME for any platform-related questions
Review accuracy in communications, including copy, product and T&C
Robust testing of digital campaigns across multiple platforms to maintain a high level of quality assurance
Be responsible for monitoring and managing all daily email campaigns (operations and performance)
Act as an internal champion for teams regarding platform roadmap capabilities
Partner with lifecycle managers and analytics to build best in class automation across all stages of a lifecycle
Champion & execute personalisation and 1:1 communications approach
Development of collaborative working relationships and support from key stakeholders to ensure seamless execution of initiatives
Communicate opportunities based on observations to drive incremental customer LTV
Always customer-centric in mind
The Must-Haves
Hands-on experience with actual build/development and deployment of lifecycle automation with Salesforce Marketing Cloud.
At least a university Degree, preferably in Computer Science, Engineering, Marketing or Digital Media
Understands and have prior experience or exposure with CRM or Database management
Familiarity with multi-channel communications such as Push, SMS, In-App, Email
Understanding of database management and data visualisation platforms. Especially Understanding of SQL ability to read, write and optimize advanced SQL queries
Strong problem solving/troubleshooting methodology & skills
Professionalism and experience working with various internal stakeholders & teams
Can conform to shifting priorities & timelines
Self-starter with a can-do attitude and a strong eye for detail
Must be able to multitask to meet deadlines while maintaining the high quality of work
Proven experience to lead the design, development, test, and launch of complex lifecycle campaigns
Professionally proficient in English and in-country native language
Additional Information
Our Commitment
We recognize that with these individual attributes come different workplace challenges, and we will work with Grabbers to address them in our journey towards creating inclusion at Grab for all Grabbers.
This job is no longer accepting applications
See open jobs at Grab.See open jobs similar to "Assistant CRM Manager (Digibank)" Sovereign’s Capital.