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Sovereign’s Capital
Sovereign’s Capital

Assistant Manager, Loyalty Marketing



Marketing & Communications
Petaling Jaya, Selangor, Malaysia
Posted on Friday, July 5, 2024

Company Description

Life at Grab

At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.

Job Description

Get to know the Role:

The successful candidate will play a key role in managing and developing multi-channel loyalty strategy for Grab across the country. You will own end-to-end planning, strategizing and executing marketing initiatives that cover multiple segments within Grab.

You’ll be involved across the entire spectrum of Loyalty which includes GrabUnlimited and GrabRewards Malaysia marketing activities - brand positioning, acquiring, engaging and retaining customers through both digital and traditional channels - so your approach to marketing problems needs to be equal parts logic and magic, rigour and imagination.

To succeed in this role, you need to be a self-motivated individual who can perform under pressure in a dynamic, fast-paced environment. You should have a clear understanding of end-to-end marketing strategies, and be able to break down complex issues into executable strategies and detailed tactics.

The day-to-day activities:

50% Loyalty Marketing Communications and Go-to-Market Campaign Lead

  • Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning. React fast to mid-campaign performance and optimise in between campaign activities.
  • Manage reporting and analysis across marketing campaigns, using data to drive better campaigns through a test and learn approach.
  • Manage key stakeholders within Marketing (i.e. PR, Digital Performance, Market Research, Agencies.) as well as Business and Operations teams (i.e Product, Legal, Finance, BD) to ensure best-in-class consumer experience with your campaigns.

30% Lead Marketing Strategy

  • Create strategies for the Grab loyalty program, including promotions, special events, and customer segmentation to increase customer engagement and retention

20% Curate Marketing Insights

  • Work with our marketing analytics and consumer research teams to analyse insights into how consumers are using our platform and translate these into opportunities for engagement.
  • Lead brainstorming and discussion with various stakeholders (including creative, media and social media agencies) to develop memorable output that inspires consumer confidence and action.


The must haves:

  • E-commerce and/or loyalty marketing background preferred
  • Curious about emerging trends and disruptions across a wide spectrum of marketing thinking, tools and technologies and being able to give an informed point of view on how they could impact Grab loyalty marketing.
  • Hands-on, hardworking, hunger, heart, honour and humility: motivated by a business in its ‘building phase’ and able to thrive in an environment with a ‘start-up’ culture. Team player that is comfortable to rely on informal leadership structures.
  • Problem solving mindset - anticipate challenges and proactively propose solutions.
  • Team / project management - effective management of people and resources. Ability to cascade clarity around priorities and targets.
  • Familiar with the entire marketing mix – you have a good knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications for brand activation. You must also have a clear understanding of how to plan an end-to-end marketing roll out for new campaigns (e.g. product launches, consumer campaigns, merchant campaigns etc.)
  • Results-oriented and data-driven: Able to make data-informed decisions for a marketing plan. Proven track record of utilizing data in forming innovative and interesting ideas that are successfully operationalized into impactful marketing campaign execution.
  • Resourceful and creative: Knack for identifying great creative marketing. You work well with creative people, knowing how they need to be briefed and managed in order to deliver the most impactful creative work.
  • Relentlessly driven and seeks challenges: Willingness to drive growth and able to embrace and tackle challenges.
  • Proficiency in MS Excel and Powerpoint. Familiar with remote working/collaboration tools such as Google Docs, Zoom & Slack.
  • Years of experience: 3-5 years.

Additional Information

Our Commitment

We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.

If you are passionate about security, automation, and driving secure DevOps practices, we encourage you to apply for this exciting opportunity to make a significant impact on our organization's security posture and software development processes.