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Sovereign’s Capital
Sovereign’s Capital

Assistant Manager, Digital and Performance Marketing



Marketing & Communications
Kuala Lumpur, Malaysia
Posted on Friday, June 28, 2024

Company Description

About Grab and our workplace

Grab is Southeast Asia’s leading superapp. We are dedicated to improving the lives of millions of users across the region by providing them everyday services such as deliveries, mobility, financial services, enterprise services and others. More than that, we provide the opportunity for them to have a better life. And that aspiration starts inside Grab because we believe in a seamless blend of work and home life, making every aspect of life better for all.

Guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles—the 4Hs: Heart, Hunger, Honour and Humility—we work to create economic empowerment for the people of Southeast Asia. With our unwavering commitment to our values, we believe that we're more than a service provider; we're agents of positive change.

Job Description

Get to know the Team

Grab’s Digital & Performance Marketing Team is a team of digital experts and marketers who are passionate about their work. This team leads both traditional and strategic dynamic device buying channels to grow our market penetration and re-engage with existing users, leveraging on internal user operation levers and internal traffic management products to improve user acquisition efficiency as well as deep-diving into the full converting funnels to uplift channel efficiency during each iteration cycle.

Get to know the Role

The Assistant Digital Marketing Manager role is responsible for leading day-to-day operations related to Digital and Performance Marketing for several Grab verticals in the Philippines. You will ensure that campaigns are set up and executed to support the performance goals of the verticals, as well as lead the way in streamlining operations, and strategizing and executing towards better business performance through paid media.

The Day-to-Day Activities

  • Collaborate with the marketing team to complete campaign briefs.

  • Lead our media agency on campaign objectives and setup.

  • Setup operational processes for asset submission and operationalize these processes to enable the teams to have the right campaigns setup.

  • Build audiences across tools to reach the right people.

  • Continuously improve and optimize BAU media investment efficiencies across media channels and digital touch points (on and offsite) to design integrated communications plan including campaign orchestration & marketing automation strategy.

  • Track and monitor performance and provide timely optimization recommendations for campaigns by working closely with country teams and our media agency.

  • Deliver post-campaign analysis and assessment across the marketing campaign’s with key learning points for improvements related to both media and business impact.

  • Leverage internal/external data and reporting to analyze trends and provide input and recommendations to improve category performance metrics.

  • Develop reports, competitors, and market reviews together with partners.

  • Collaborate with diverse teams ranging from country, product to marketing teams to gather data central to decision making and improve performance marketing.

  • Develop best practices in relation to campaign management, and product and tool adoption.

  • Build relationships with both internal and external stakeholders across the whole of Grab.


The Must-Haves

  • 4 years of paid Digital Marketing experience.

  • Experience defining metrics and developing reporting/dashboards that are aligned to critical business needs.

  • Sound understanding of digital metrics to measure campaign effectiveness.

  • Experience in managing dynamic media buy channel operation.

  • Hands-on experience on Facebook Business Manager, Google Ads manager, and a solid understanding of underlying building blocks (product feed, automation and more).

  • Keen attention to detail, a high degree of creative problem solving and initiative, must be able to work with limited general supervision.

  • A/B testing mindset and data-driven.

  • Self-starter and an exceptional can-do attitude.

  • Strong written and oral communication skills.

  • Strong listening, presentation, and interpersonal skills.

  • Experience working in a fast-paced decision-making environment.

  • Bachelor degree in any field.

  • Fluency in English.

The Nice-to-Haves

  • Past experience in industries such as e-commerce and q-commerce.

  • Past experience with Appsflyer, Programmatic DSPs.

  • Experience in setting up tracking links, and / or event tracking with tools such as GTM, GA.

  • Basic experience with SQL.

  • Bachelor’s degree in marketing, statistics/math and tech-related majors.

Additional Information

Benefits at Grab:

We care deeply about your well-being and are committed to supporting you every step of the way. Here are some of the global benefits we offer:

  • Protect and provide for your loved ones with peace of mind, knowing we have your back with Term Life Insurance and comprehensive Medical Insurance.
  • Craft a benefits package that suits your unique needs and aspirations with GrabFlex, because we believe in empowering you to thrive.
  • Embrace the magic of new life and create lasting memories with your family through Maternity and Paternity Leave.
  • Life can be overwhelming, but you're never alone. Our confidential Grabber Assistance Programme is here to guide and uplift you and your loved ones through life's challenges.
  • Your well-being is our priority. Benefit from our holistic well-being initiatives through Wellbeing@Grab, including health programmes, informative webinars, and vibrant carnivals.
  • Achieve a harmonious work-life balance with our FlexWork arrangements, allowing you to adapt and thrive in your personal and professional life.

We’ve got many different benefits hyper localised in each country. Speak to your recruiter during your interview to find out more.

What we stand for at Grab:

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique. If you require accommodations to fully participate in the recruitment process, you are encouraged to include your request(s) when applying.

We deliver the greatest impact and ideas when we bring together diverse perspectives. It is what enables us to spread opportunities to Grabbers and our partners. It’s not a box-ticking exercise; it’s who we are.