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Sovereign’s Capital
Sovereign’s Capital

Grab Marketing Service (GMS) Lead



Marketing & Communications
Bangkok, Thailand
Posted on Wednesday, June 12, 2024

Company Description

Life at Grab

At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.

Get to know our team:
Our team is called Demand Planning, which is the demand growth engine for Grab. Grab Marketing Service (GMS) and Platform monetization is one of key focuses of the team. We invent marketing packages/ services by leveraging Grab’s assets and demand generation tools for merchants and partners to satisfy their needs while also making revenue for Grab. Work is interdisciplinary – a combination of advanced analytics, merchant segmentation, marketing strategy and project management.

Job Description

Get to know the role:

Role is a balance of advanced analytics, problem solving, project management, and stakeholder management. You will be assigned to lead projects starting from designing marketing package, conducting experiment, analyzing data, package pricing, creating pitch deck and go-to-market plan, designing operation process, setting up campaign, monitoring campaign performance till creating performance report and dashboard for merchant and Grab. Coordination with related parties, e.g. Marketing team, Business development and Account management team, also plays an important role in making a successful project.

The day-to-day activities:

•Analyze merchant data to identify growth areas for Grab Marketing Service strategically.

•Ideate marketing package that is suitable for each merchant segment to serve their needs using data, assets, and demand generation tools.

•Conduct an experiment to see if the package that we designed actually creates an impact for merchants and adjust the package details as needed.

•Price the package using an appropriate method and data.

•Create go-to-market strategy, which includes pitch deck, marketing communication strategy, communication channels, project timelines and other materials needed for launching a package, in collaboration with cross-functional teams.

•Design operation process, working sheets and execute as planned.

•Create campaign performance dashboards to track the performance of the campaigns and create reports for merchants.


The must haves:

•Bachelor’s degree in Marketing, Business Administration, Engineering or a related field.

•A minimum 1-3 years of relevant work experience in financial services, management consulting or technology firms

•Confident in processing and analysing complex data sets using Excel (Essential)/ Tableau (Preferred).

•Working knowledge of SQL is preferred but not essential.

•Quantitative discipline with strong business sense and ability to articulate complex analysis to a wide range of audiences, and translating these to actual business actions.

•Strong project management, stakeholder management, problem-solving, presentation and communication skills.

•Professional proficiency in spoken and written Thai and English.

•A start-up attitude – willing to work hard to get things done, result-oriented mindset, resilient mindset, and eager to learn and try new things.

Additional Information

Our Commitment

We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.