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Sovereign’s Capital
Sovereign’s Capital

SG Copywriter



Marketing & Communications
Petaling Jaya, Selangor, Malaysia
Posted on Saturday, May 18, 2024

Company Description

About Grab and our workplace

Grab is Southeast Asia’s leading superapp. We are dedicated to improving the lives of millions of users across the region by providing them everyday services such as deliveries, mobility, financial services, enterprise services and others. More than that, we provide the opportunity for them to have a better life. And that aspiration starts inside Grab because we believe in a seamless blend of work and home life, making every aspect of life better for all.

Guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles—the 4Hs: Heart, Hunger, Honour and Humility—we work to create economic empowerment for the people of Southeast Asia. With our unwavering commitment to our values, we believe that we're more than a service provider; we're agents of positive change.

Job Description

“Nobody reads copy anymore”.

If you think that’s rubbish, we want you.

Our team is looking for a copywriter who believes in the power of a well-placed word. We want a copywriter who believes that creativity can be used for good. We want a copywriter who wants to use their magical thinking to solve real business problems, not just “make this copy rhyme”. We want a copywriter who is already itching to rewrite this job description.

First, let us introduce you to Grab Creative Studio:

  • We’re responsible for building the Grab brand and maintaining its integrity across the region.
  • Our mission is to build brand love in everything we do and create memorable experiences for our users through purposeful creative work.

How do Creatives fit into Grab:

  • You will help humanise the technology for the inspiring, ingenious people of Southeast Asia that we serve.
  • You will create work that adds goodness to the business.
  • You will get the chance to build a brand that is enduring, endearing, and proudly made in Southeast Asia.

What a SG Copywriter’s day-to-day looks like:

  • After your morning caffeine fix, you’d want to dive right into your to-do list. It’s highly likely that you’ll have to juggle between multiple projects at the same time (as Grab is a fast-paced company), so time management is crucial.
  • You will be working closely with other creatives in your team to brainstorm ideas on how to create powerful communications for various types of campaigns.
  • From those concepts, you’ll bring them to life with clear, interesting copy while staying true to the Grab voice (without being afraid to push boundaries).
  • You’ll also be working directly with colleagues from the marketing department to help shape the brand together as a team.

In your application, please share your portfolio link for our review.


The must-haves:

  • 6-8 years experience in a similar capacity at a creative agency.
  • An impressive portfolio that demonstrates your ideation and crafting capabilities, as well as anything else that makes you special.
  • Hunger to keep pushing your own work because it’s never good enough.
  • Can make well-reasoned arguments for and against the Oxford comma.
  • Digital creative experience is a must.

Technical skills:

  • You should be familiar with writing on various channels, from digital paid ads to old-fashioned billboards.
  • We use Google Suite a lot, so this will be your new best friend.

Additional Information

Benefits at Grab:

We care deeply about your well-being and are committed to supporting you every step of the way. Here are some of the global benefits we offer:

  • Protect and provide for your loved ones with peace of mind, knowing we have your back with Term Life Insurance and comprehensive Medical Insurance.
  • Craft a benefits package that suits your unique needs and aspirations with GrabFlex, because we believe in empowering you to thrive.
  • Embrace the magic of new life and create lasting memories with your family through Maternity and Paternity Leave.
  • Life can be overwhelming, but you're never alone. Our confidential Grabber Assistance Programme is here to guide and uplift you and your loved ones through life's challenges.
  • Your well-being is our priority. Benefit from our holistic well-being initiatives through Wellbeing@Grab, including health programmes, informative webinars, and vibrant carnivals.
  • Achieve a harmonious work-life balance with our FlexWork arrangements, allowing you to adapt and thrive in your personal and professional life.

We’ve got many different benefits hyper localised in each country. Speak to your recruiter during your interview to find out more.

What we stand for at Grab:

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique. If you require accommodations to fully participate in the recruitment process, you are encouraged to include your request(s) when applying.

We deliver the greatest impact and ideas when we bring together diverse perspectives. It is what enables us to spread opportunities to Grabbers and our partners. It’s not a box-ticking exercise; it’s who we are.