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Sovereign’s Capital
Sovereign’s Capital

Principal Product Manager, Targeted Communications



Marketing & Communications, Product
Posted on Thursday, May 16, 2024

Company Description

Life at Grab
At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.

Job Description

Get to know the Team
The Comms product team empowers and provides delightful communication experiences for our consumers and partners.

The scope of our team is wide. We handle everything from ensuring our underlying comms delivery systems are stable and reliable, the internal tools for marketing & ops to craft campaigns, the ML optimization layers of who should receive what/when/etc., and two-way interactive communications. It’s a large and exciting scope that touches every part of Grab across every vertical, user type, partner, and market we operate in.

As a Platform team, we work horizontally across all functions to anticipate the future needs of Grab’s ecosystem of services and partners. We also push for scalability and reusability to ensure our consumers and partners have a consistent and delightful experience.

Get to know the Role
As a Principal Product Manager on the Comms team, you will own and drive the product vision for the Targeted Communications problem space.

This team works hand-in-hand with our internal Marketing and Operations teams across all our markets and verticals. We have set a bold target of completely overhauling the manual processes of today and leveraging exciting new technological advancements (e.g., LLMs, GenAI) to not only automate the process but also step-change the relationship between Grab and our customers through our communications.

Ultimately, our goal is to influence user behavior through highly relevant, contextual, and timely communications. This role will require someone who has a first-principles approach to problem-solving and can drive a large organizational change management process across hundreds of people.

We’re looking for exceptional people who are excited by the opportunity to have a major impact on how millions of people across Southeast Asia interact with Grab. If you embrace ambiguity, thrive in collaborative environments, and seek a challenging opportunity to grow and contribute, this is the place for you.

The Day-to-Day Activities:

Product Vision and Strategy:

  • Develop and drive the product vision and strategy for Targeted Communications, aligning it with our business strategy, objectives, and overall vision.
    Craft a roadmap that prioritizes and optimally sequences building blocks that will allow us to completely overhaul our processes and ways-of-working for Comms.
    Leverage progressive ML & AI technologies to overhaul and automate how we do communications.
    Able to reason from first-principles on how to achieve the desired outcomes for the organization.

Data-Driven Decisions:

  • Leverage data and insights to understand both our internal process needs and how to influence the right behaviors with our end consumers
    Build fast feedback and learning loops that allow us to rapidly experiment and learn from different approaches

Cross-Functional Collaboration:

  • Lead a problem space team together with cross-functional leaders from engineering, design, analytics, and business.
    Collaborate closely with stakeholders from Marketing and Operations to drive organization-wide change management and transition from old ways of working to completely new approaches.
    Foster a culture of collaboration and knowledge sharing within the team and across the organization.
    Effectively communicate product updates, roadmap, and performance to stakeholders and leadership, addressing their concerns and incorporating feedback into product iterations.
    Establish strong relationships with internal and external stakeholders, representing the voice of the product and fostering collaboration for mutual success.


The must haves

  • From 6 years of experience in Product Management, ideally in roles focusing on advertising, operations, internal processes, or automation – preferably at a tech company.
  • Prior experience building and managing internal tools or platforms, and managing large-scale process changes.
  • Proven success in defining and implementing successful product strategies and roadmaps.
  • Exceptional analytical and strategic thinking abilities, complemented by strong project management skills.
  • Excellent leadership, communication, and stakeholder management skills, with a proactive and collaborative approach.
  • High degree of empathy for both peers, stakeholders, and our end users.
  • Ability to communicate effectively with both technical and non-technical stakeholders.
  • Passionate about creating delightful user experience, internal tools, technology trends, ML/AI

Additional Information

Our Commitment

We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.