Portfolio Company Careers

Discover opportunities across our network of values-driven companies!
Sovereign’s Capital
Sovereign’s Capital
50
companies
693
Jobs

Specialist, Digital and Performance Marketing

Grab

Grab

Marketing & Communications
Pasig, Metro Manila, Philippines
Posted on Wednesday, May 15, 2024

Company Description

Life at Grab

At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.

Job Description

Get to know the Team

Grab’s Performance Marketing Team is a team of digital experts and marketers who are passionate about their work. This team leads both traditional and strategic dynamic device buying channels to grow our market penetration and re-engage with existing users, leveraging on internal user operation levers and internal traffic management products to improve user acquisition efficiency as well as deep-diving into the full converting funnels to uplift channel efficiency during each iteration cycle.

Get to know the Role

You will be responsible for driving day-to-day operations related to Digital and Performance Marketing for Grab verticals in the Philippines. Additionally, you will ensure that campaigns are set up and executed to support the performance goals of the verticals.

The Day-to-Day Activities

  • Collaborate with the marketing team to complete campaign briefs.

  • Align our media agency on campaign objectives and setup.

  • Manage asset submission and completeness to allow for a smooth setup.

  • Build audiences across tools to reach the right people.

  • Strategize BAU media investment across media channels and digital touchpoints (on and offsite) against performance KPIs benchmarks.

  • Track and monitor performance and provide timely optimization recommendations for campaigns by working closely with country teams and our media agency.

  • Deliver post-campaign analysis and assessment across the marketing campaign’s with key learning points for improvements.

  • Leverage internal/external data and reporting to analyze trends and provide input and recommendations to improve category performance metrics.

  • Develop reports, competitors, and market reviews.

  • Collaborate with diverse teams ranging from country, product to marketing teams to gather data central to decision making and improve performance marketing.

  • Drive best practices in relation to campaign management, and product and tool adoption.

  • Build relationships with both internal and external stakeholders across the whole of Grab.

Our Commitment

We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.

Qualifications

The Must-Haves

  • 2 years of paid Digital Marketing experience.

  • Experience in working in dynamic media buying channel operations.

  • Hands-on experience on Facebook Business Manager, Google Ads manager, and a solid understanding of underlying building blocks (product feed, automation and more).

  • A/B testing mindset and data-driven.

  • Sound understanding of digital metrics to measure campaign effectiveness.

  • Keen attention to detail, a high degree of creative problem solving.

  • Self-starter and an exceptional can-do attitude.

  • Strong written and oral communication skills.

  • Strong listening, presentation, and interpersonal skills.

  • Bachelor degree in any field.

  • Fluency in English.

The Nice-to-Haves

  • Experience working in a fast-paced decision-making environment.

  • Past experience in industries such as e-commerce and q-commerce.

  • Bachelor’s degree in marketing, statistics/math and tech-related majors.

  • Familiarity with Appsflyer, Programmatic DSPs.

  • Experience in setting up tracking links, and / or event tracking with tools such as GTM, GA.

  • Basic experience with SQL.