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Sovereign’s Capital
Sovereign’s Capital

Assistant CRM Manager (Digibank)



Indiranagar, Bengaluru, Karnataka, India
Posted on Wednesday, May 1, 2024

Company Description

Life at Grab

At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.

Job Description

Get to know the Team

Capability Hub - CRM is an innovative team that works on developing and supporting marketing and lifecycle campaigns. It enables and supports growth efforts that support key business priorities while also ensuring effectiveness and efficiency.

If you are someone who works hard, plays hard and enjoys striving for operational excellence, then you should join our team!

Get to know the Role

This Assistant CRM Manager (Digibank) role will be leading Digibank marketing automation initiatives. The ideal candidate will work with various internal teams to build and develop complex lifecycle automation programs leveraging multiple marketing channels. He/she will also support efforts to partner with external agencies for production work and act as an internal SME for local country support.

The Day-to-Day Activities

  • Build and implement complex lifecycle journeys & test plans via multiple channels such as email, SMS, Push, and In-App as per campaign calendar

  • Research feasibility and implementation of new marketing channels

  • Internal SME for any platform-related questions

  • Review accuracy in communications, including copy, product and T&C

  • Robust testing of digital campaigns across multiple platforms to maintain a high level of quality assurance

  • Be responsible for monitoring and managing all daily email campaigns (operations and performance)

  • Act as an internal champion for teams regarding platform roadmap capabilities

  • Partner with lifecycle managers and analytics to build best in class automation across all stages of a lifecycle

  • Champion & execute personalisation and 1:1 communications approach

  • Development of collaborative working relationships and support from key stakeholders to ensure seamless execution of initiatives

  • Communicate opportunities based on observations to drive incremental customer LTV

  • Always customer-centric in mind

The Must-Haves

  • Hands-on experience with actual build/development and deployment of lifecycle automation with Salesforce Marketing Cloud.

  • At least a university Degree, preferably in Computer Science, Engineering, Marketing or Digital Media

  • Understands and have prior experience or exposure with CRM or Database management

  • Familiarity with multi-channel communications such as Push, SMS, In-App, Email

  • Understanding of database management and data visualisation platforms. Especially Understanding of SQL ability to read, write and optimize advanced SQL queries

  • Strong problem solving/troubleshooting methodology & skills

  • Professionalism and experience working with various internal stakeholders & teams

  • Can conform to shifting priorities & timelines

  • Self-starter with a can-do attitude and a strong eye for detail

  • Must be able to multitask to meet deadlines while maintaining the high quality of work

  • Proven experience to lead the design, development, test, and launch of complex lifecycle campaigns

  • Professionally proficient in English and in-country native language

Additional Information

Our Commitment

We recognize that with these individual attributes come different workplace challenges, and we will work with Grabbers to address them in our journey towards creating inclusion at Grab for all Grabbers.