Portfolio Company Careers

Discover opportunities across our network of values-driven companies!
Sovereign’s Capital
Sovereign’s Capital

Social Media Executive, Thailand



Marketing & Communications
Bangkok, Thailand
Posted on Thursday, April 25, 2024

Company Description

About Grab and our workplace

Grab is Southeast Asia’s leading superapp. We are dedicated to improving the lives of millions of users across the region by providing them everyday services such as deliveries, mobility, financial services, enterprise services and others. More than that, we provide the opportunity for them to have a better life. And that aspiration starts inside Grab because we believe in a seamless blend of work and home life, making every aspect of life better for all.

Guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles—the 4Hs: Heart, Hunger, Honour and Humility—we work to create economic empowerment for the people of Southeast Asia. With our unwavering commitment to our values, we believe that we're more than a service provider; we're agents of positive change.

Job Description

Get to know the Team:

The team you will be joining is responsible for the consumer-and-partner (merchants & drivers) driven marketing efforts of all Grab services in Thailand. If you share our vision of driving Southeast Asia forward, apply to join our team today.

Get to know the Role:

We are looking for a Social Media Executive to lead overall Grab’s social media plans and initiatives for key Grab services including OneGrab, Transportation, GrabUnlimited and Payment. You will not only be able to come up with the strategies but are also able to bring the strategies to practice in order to achieve social media and business metrics.

We are looking for someone with a strong social media background, solid logical thinking and creativity. Moreover, with Grab’s fast paced environment, you will need to be able to navigate through the chaos and take hands-on actions in a timely manner and adapt well to the change or unexpected situations.

The day-to-day activities:

  • Responsible for end-to-end social media plans and executions for key Grab services including OneGrab Branding), Transportation, GrabUnlimited and Payment in response to competitive trends and address business metrics. React fast to mid-campaign performance and optimize in between campaign activities.
  • Connect and supervise agency and influencer for end-to-end amplification plan in order to support marketing and partnership campaigns and initiatives.
  • Responsible for social media budget and optimize for the most cost efficiency.
  • Work closely with marketing, key stakeholders and supporting functions (internal and external) to deliver high-quality work under timeline and budget given.


The must haves:

  • At least 3 years of experience on social media, marketing, or marketing communication
  • Education: Must possess at least a Bachelor’s degree preferably with a focus on Marketing, Economic, Business, Advertising, Communications, Public Relations and/or Business Administration
  • Excellent knowledge and experience of social media platforms, social analytics and social listening tools together with a deep understanding of consumer insights, trends and media landscape
  • Passion for developing intrinsically social media content
  • A Logical person who also can think creatively
  • Exceptional copywriting on social media and marketing communications
  • Impeccable organization and collaboration skills while paying attention to detail
  • Proactive and adaptable for a fast-paced business environment
  • Relentlessly drives and seeks challenges: Willingness to drive growth and able to embrace and tackle challenges
  • Good command in Thai and English: Fluency in spoken and written English i preferred
  • Computer literacy, MS-office, and another instant program

Additional Information

Benefits at Grab:

We care deeply about your well-being and are committed to supporting you every step of the way. Here are some of the global benefits we offer:

  • Protect and provide for your loved ones with peace of mind, knowing we have your back with Term Life Insurance and comprehensive Medical Insurance.
  • Craft a benefits package that suits your unique needs and aspirations with GrabFlex, because we believe in empowering you to thrive.
  • Embrace the magic of new life and create lasting memories with your family through Maternity and Paternity Leave.
  • Life can be overwhelming, but you're never alone. Our confidential Grabber Assistance Programme is here to guide and uplift you and your loved ones through life's challenges.
  • Your well-being is our priority. Benefit from our holistic well-being initiatives through Wellbeing@Grab, including health programmes, informative webinars, and vibrant carnivals.
  • Achieve a harmonious work-life balance with our FlexWork arrangements, allowing you to adapt and thrive in your personal and professional life.

We’ve got many different benefits hyper localised in each country. Speak to your recruiter during your interview to find out more.

What we stand for at Grab:

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique. If you require accommodations to fully participate in the recruitment process, you are encouraged to include your request(s) when applying.

We deliver the greatest impact and ideas when we bring together diverse perspectives. It is what enables us to spread opportunities to Grabbers and our partners. It’s not a box-ticking exercise; it’s who we are.