Manager, Media Marketing (Digital Banking)Malaysia
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Get to know the team
The team is an in-house expert who consults with diverse teams on performance/growth-related matters.
Get to know the role
This role is responsible for owning and driving day-to-day performance marketing strategy and operations for Grabs digital bank overseeing two markets Malaysia & Indonesia, However the candidate would be based in Malaysia. Pioneer to achieve user acquisition, cross-products adoption and reactivation targets across all digital & traditional channels while providing thought leadership to key stakeholders. Additionally, this role will initiate projects to achieve efficiency and performance of business vertical growth.
Key responsibilities/ day-to-day activities:
Develop and maintain a nuanced media strategy across digital banks & related banking products for traditional and digital channels. (This includes OOH / TV / Radio / Publishers / Google / Meta / Tiktok / 3P).
Leverage various data sources (internal / external) and combine with market level insights to set digital / ATL & BTL media strategies.
Managing & Allocating budgets using data driven methods to ensure world-class planning and buying capabilities in accordance with the media landscape
Set and define KPIs in collaboration with Country Marketing Head on CRM/owned media channels and local marketing initiatives.
Drive best in class campaigns leading ROI and analyse optimum digital and offline mix to achieve KPIs.
Manage external media agencies and media owners, including regular evaluation of delivery and services.
Provide direct support and work in partnership with the Country Marketing Heads to guide, evangelise, and support the creation & execution of their digital strategies
Focus on new and innovative ways of re-activating customers through constant testing & refining of new initiatives.
Bachelor's degree in business, marketing, statistics/maths or tech-related majors
A minimum of 5 years of experience in digital performance marketing or relevant/related roles.
A minimum of 1-2 years of experience in managing a team of high performance individuals.
Hands-on experience in executing at least one of the performance marketing channels (Google Adwords, Facebook, 3rd Party Networks) and a solid understanding of underlying tech building blocks (product feed, automation and more) is critical
Familiar with mobile app user acquisition and retargeting; have solid knowledge about cross-channel tracking, attribution logic and MMPs
Engage and effectively communicate with senior executive stakeholders across the organisation.
Strong understanding of digital advertising technologies and marketing attribution models.
Excellent oral and written communication skills, comfortable presenting to big groups of audiences on a regular basis
Excellent organisational, project management and time management skills.
Ability to analyse reports and communicate findings succinctly to cross-functional business partners.
Ability to multitask, meet deadlines and thrive in a fast-paced environment.
Experience with start-up and/or tech-driven environments desired.
Grab is an equal opportunity employer. We owe our success to the talents of our globally-diverse team and the varying perspectives they add to our thriving community.
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