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Partner Marketing Manager (U.S. Remote)

BrightPlan

BrightPlan

Marketing & Communications
Posted on Monday, April 22, 2024

Partner Marketing Manager

Location: Remote within the U.S.

Job description

BrightPlan is an unique opportunity for accelerated career development and a chance to truly make a difference in your role. CEO Marthin De Beer has successfully led the growth of multiple $1B+ businesses within emerging markets at Cisco Systems and has surrounded himself with proven high-growth leadership and purpose-driven team members in this emerging wellness market.

What does BrightPlan do? With the pandemic surfacing the importance of an employer's role in supporting the mental health of their employees, organizations have identified at the heart of mental wellness and holistic health challenges is financial stress. This negatively impacts employees’ productivity. BrightPlan helps employers demonstrate their commitment to their employees' overall wellness by providing financial education, technology and advisors to help support their employees on the journey to financial wellness. With a mission of providing financial wellness to everyone everywhere, BrightPlan is uniquely supporting employers across the globe!

Our Growth Team is tasked with growing BrightPlan in this emerging market. While structurally aligned under marketing, every GTM team works collaboratively in building strategic partner pipeline and supporting strategic sales execution. The focus of this role is to help drive new and existing partners' success through enabling referral relationships. Our partners ability to articulate what BrightPlan does and why it matters is core to our aspirational goal of bringing financial wellness to everyone.

Key Responsibilities:

  • Execute a strategic GTM plan for establishing BrightPlan’s existing and growing partner ecosystem and drive results

  • Build out-of-the-box partner campaigns to drive engagement and enable more brand awareness and more co-marketing programs to accelerate rep relationships and create more referrals

  • Build out-of-the-box campaigns for partner’s customers & prospects to leverage and drive awareness/education regarding financial wellness

  • Support defining and enabling handoff between new channels and existing channel teams to accelerate productivity and results.

  • Support the build of needed content and assets for campaigns, webinars, events, the website, social media, etc.

  • Drive cross-functional collaboration and ownership over partner data in SFDC. Analyze and provide key insights to enable the field.

  • Communicate updates, needs, and successes to internal and referral partner stakeholders

Qualifications

  • Bachelor's degree with a preference in Business, Marketing, Communications, or a related field.

  • 5+ years of experience in go-to-market partnership roles preferably with benefit broker experience and/or strategic enterprise partnership enablement.

  • A purpose-driven self-starter who desires to make an impact by growing a company.

  • A team player attitude with a strong desire to contribute to a collaborative, positive and purpose-driven work environment.

  • Exceptional communication skills, both written and verbal, with the ability to engage and persuade at all levels of an organization.

  • Strong organizational and time-management skills, with a proven ability to prioritize tasks and manage a busy workload.

  • Proficiency in leveraging go-to-market tech stack to execute business plan: Marketing automation, CRM software, sales engagement platforms (preferably including Salesforce and Hubspot).

Why Join BrightPlan?

  • Competitive salary and performance-based incentives

  • Comprehensive benefits package including health, dental, and vision insurance, and retirement savings plans.

  • Opportunity to work remotely.

  • A vibrant, inclusive company culture that values innovation, teamwork, and continuous learning.

  • Extensive opportunities for professional growth and development within a rapidly growing company.

  • Be part of a mission-driven organization that is passionate about making a positive impact on the world.

About BrightPlan
BrightPlan is a leader in Total Financial Wellness. The company provides a comprehensive global solution that addresses all aspects of employees’ financial health at every stage of life, and empowers HR teams to enhance the employee experience and better attract, retain, and engage talent. Its unique combination of digital platform and financial planners enables employers to deploy at scale while delivering personalization for employees. The company is the first digital Investment Advisor certified for fiduciary excellence by the Centre for Fiduciary Excellence (CEFEX). For more, visit brightplan.com.
BrightPlan is proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.
To work at BrightPlan, you must live and work in the United States and be eligible for employment by any employer in the U.S. You must have a dedicated workspace and reliable internet service. At BrightPlan, base salary is determined by job-related experience, education/training, related job skills, residence location, as well as market indicators. Pursuant to state and local pay disclosure requirements, the base pay range for this role is listed annually below.

The minimum and maximum annual salary for this Partner Marketing Manager position is $80,000 to $140,000.
This position is eligible for BrightPlan's standard benefits offering, including medical/dental/vision, 401(k) with company contribution, annual performance bonus, life insurance, paid time off, and other benefits in accordance with applicable plan documents. This benefits information is based on BrightPlan's good faith estimate as of the date of publication and may be modified in the future.
BrightPlan is not accepting agency referrals; only direct applicants will be considered.