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Sovereign’s Capital
Sovereign’s Capital

Manager, Demand Planning & Growth - Food



Sales & Business Development
Bangkok, Thailand
Posted on Tuesday, May 21, 2024

Company Description

About Grab and our workplace

Grab is Southeast Asia’s leading superapp. We are dedicated to improving the lives of millions of users across the region by providing them everyday services such as deliveries, mobility, financial services, enterprise services and others. More than that, we provide the opportunity for them to have a better life. And that aspiration starts inside Grab because we believe in a seamless blend of work and home life, making every aspect of life better for all.

Guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles—the 4Hs: Heart, Hunger, Honour and Humility—we work to create economic empowerment for the people of Southeast Asia. With our unwavering commitment to our values, we believe that we're more than a service provider; we're agents of positive change.

Job Description

Get to know our team:
Demand Planning is the demand growth engine for Grab. Work is inter-disciplinary – a combination of advanced analytics, customer segmentation, marketing strategy and positioning. The team will be focused on growing demand efficiently, with projects covering overall strategy, ideation, experimentation and driving implementation of key initiatives.

Get to know the role:
Role is a balance of advanced analytics and stakeholder management - leading day-to-day coordination with related parties i.e. Marketing team, Operations team on demand growth, while growing using data analyses to gain actionable insight (e.g. promo & incentive optimization, churn analysis, customer segmentation, etc.) and working with cross-functional teams to drive execution.

The day-to-day activities:
• Lead and manage a team to drive overall platform growth using providing budget • Analyse short to medium term issues impacting demand growth in the business. This includes customer segmentation, conversion funnel optimization, churn analysis, market scans and experimentation
• Scope advanced statistical analyses and predictive modelling in collaboration with the relevant teams
• Forecast spend on promos, incentives and other key initiatives for weekly, monthly and quarterly planning cycles
• Build presentation to influence senior stakeholders and enable data driven decision making
• Design efficient promo structures and other initiatives to drive demand growth in the Payments business and work with cross-functional teams to execute
• Manage and plan budget allocation and track cost from initiatives in collaboration with Finance and Business team


• A minimum 3 years of relevant work experience in financial services, management consulting or technology firms
• Confident in processing and analyzing complex data sets using Excel (Essential)/Tableau (Preferred)
• Working knowledge of SQL is preferred but not essential
• Quantitative discipline with strong business sense and ability to articulate complex analyses to a wide range of audiences, and translating these to actionable business insights
• Ability to see big picture while not losing sight of details
• A start-up attitude – willing to work hard to get things done

Additional Information

Benefits at Grab:

We care deeply about your well-being and are committed to supporting you every step of the way. Here are some of the global benefits we offer:

  • Protect and provide for your loved ones with peace of mind, knowing we have your back with Term Life Insurance and comprehensive Medical Insurance.
  • Craft a benefits package that suits your unique needs and aspirations with GrabFlex, because we believe in empowering you to thrive.
  • Embrace the magic of new life and create lasting memories with your family through Maternity and Paternity Leave.
  • Life can be overwhelming, but you're never alone. Our confidential Grabber Assistance Programme is here to guide and uplift you and your loved ones through life's challenges.
  • Your well-being is our priority. Benefit from our holistic well-being initiatives through Wellbeing@Grab, including health programmes, informative webinars, and vibrant carnivals.
  • Achieve a harmonious work-life balance with our FlexWork arrangements, allowing you to adapt and thrive in your personal and professional life.

We’ve got many different benefits hyper localised in each country. Speak to your recruiter during your interview to find out more.

What we stand for at Grab:

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique. If you require accommodations to fully participate in the recruitment process, you are encouraged to include your request(s) when applying.

We deliver the greatest impact and ideas when we bring together diverse perspectives. It is what enables us to spread opportunities to Grabbers and our partners. It’s not a box-ticking exercise; it’s who we are.