Company Description

About Grab and our workplace

Grab is Southeast Asia’s leading superapp. We are dedicated to improving the lives of millions of users across the region by providing them everyday services such as deliveries, mobility, financial services, enterprise services and others. More than that, we provide the opportunity for them to have a better life. And that aspiration starts inside Grab because we believe in a seamless blend of work and home life, making every aspect of life better for all.

Guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles—the 4Hs: Heart, Hunger, Honour and Humility—we work to create economic empowerment for the people of Southeast Asia. With our unwavering commitment to our values, we believe that we're more than a service provider; we're agents of positive change.

Job Description

Get to know the Team

You will be part of the pioneer marketing team in a new & rapidly expanding market, to witness first-hand and actively contribute to the exciting growth of Grab, in making everyday essential services more accessible to the masses, safely & securely. Marketing team is a highly motivated team responsible for building the Grab brand through brand and promotional campaigns that persuade, excite and build brand loyalty among users and identifying and strengthening strategic opportunities with cross-departmental teams and external partnerships.

Get to know the Role

In your role as ‘Marketing Supervisor’, you will be responsible for leading the Country GrabFood Marketing team and Creative team in designing and directing communications deliverables that include partnerships, ATL/BTL advertisements, marketing creative campaigns, activation ideas, customer experience design, and end to end process of consumer-first promotions. Your job scope also covers collaboration with various business and operations leads in identifying growth opportunities for the company.

Key responsibilities

Marketing planning:

• In-line with the overall business strategy, support the Marketing Head in developing the Marketing strategy and campaigns

• Understand business performance in terms of trends in demand and supply and provide appropriate recommendations in the Marketing strategy

• Study and give ideas and directions on marketing campaigns based on successful international marketing campaigns

Campaign management:

• Develop marketing briefs with clear communication objectives and timelines, and based on key insights

• Collaborate with the Creative Team to identify out-of-the-box, memorable campaign ideas

• Identify appropriate target audiences and channels such as In-App, Social Media, Email, Web, and key opinion leaders (KOLs) pages.

• Track and optimize campaign performance in terms of reach, engagement and conversion across all channels.

• Articulate performance of communications in marketing campaigns and provide insights on the local market, industry trends, and competitor activities to recommend and develop strategies that meet the constantly evolving business landscape

Marketing Operations

• Collaborate with internal teams such as Mobility, Mex/Deliveries, Operations, and Customer Experience to ensure marketing campaigns are executed efficiently, accurately, and effectively. (if required, will also have to be in charge of internal and external stakeholders for assigned projects.)

• Monitor, plan and execute consumer in-app communications, promotions and rewards using Grab's internal tools and systems, in collaboration with the Marketplace team.

• Monitor, plan and execute house ads/paid ads inside of the Grab app with the regional GrabAds team.

• Organize and coordinate company or partnership events, on-ground activations and digital events.

• Work with vendors for delivery of marketing materials and assets for consumers and partners.

• Assist with localization and reviewing regional content

• Track and analyze the effectiveness of promotions to provide insights in order to improve offers and to drive business results.

Qualifications

Requirements:

• Energetic and enthusiastic; embracing opportunities to thrive in a dynamic & fast-paced environment.

• Insanely creative, open minded, daring and hungry to create campaigns that are memorable

• Able to work independently. Can multi-task comfortably to deliver on agreed deadlines.

• Highly detail-oriented to ensure quality of marketing messages across all communications channels.

• Great interpersonal skills to communicate well with stakeholders. Strong oral and written communication skills in both English and Burmese local language.

• Bachelor degree preferably with a focus on Marketing, Advertising, Communications, Public Relations and/or Business Administration.

• 3-4 years of relevant marketing experience with a track record in planning integrated marketing strategies and executing campaigns.

• Working knowledge of reporting software and office/presentation tools (Google Slides, Excel & Google Sheets, Word).

Additional Information

Benefits at Grab:

We care deeply about your well-being and are committed to supporting you every step of the way. Here are some of the global benefits we offer:

• Protect and provide for your loved ones with peace of mind, knowing we have your back with Term Life Insurance and comprehensive Medical Insurance.
• Craft a benefits package that suits your unique needs and aspirations with GrabFlex, because we believe in empowering you to thrive.
• Embrace the magic of new life and create lasting memories with your family through Maternity and Paternity Leave.
• Life can be overwhelming, but you're never alone. Our confidential Grabber Assistance Programme is here to guide and uplift you and your loved ones through life's challenges.
• Your well-being is our priority. Benefit from our holistic well-being initiatives through Wellbeing@Grab, including health programmes, informative webinars, and vibrant carnivals.
• Achieve a harmonious work-life balance with our FlexWork arrangements, allowing you to adapt and thrive in your personal and professional life.

We’ve got many different benefits hyper localised in each country. Speak to your recruiter during your interview to find out more.

What we stand for at Grab:

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique. If you require accommodations to fully participate in the recruitment process, you are encouraged to include your request(s) when applying.

We deliver the greatest impact and ideas when we bring together diverse perspectives. It is what enables us to spread opportunities to Grabbers and our partners. It’s not a box-ticking exercise; it’s who we are.