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Sovereign’s Capital
Sovereign’s Capital

Assistant Marketing Manager - Merchant



Marketing & Communications
Bangkok, Thailand
Posted on Monday, April 22, 2024

Company Description

About Grab and our workplace

Grab is Southeast Asia’s leading superapp. We are dedicated to improving the lives of millions of users across the region by providing them everyday services such as deliveries, mobility, financial services, enterprise services and others. More than that, we provide the opportunity for them to have a better life. And that aspiration starts inside Grab because we believe in a seamless blend of work and home life, making every aspect of life better for all.

Guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles—the 4Hs: Heart, Hunger, Honour and Humility—we work to create economic empowerment for the people of Southeast Asia. With our unwavering commitment to our values, we believe that we're more than a service provider; we're agents of positive change.

    Job Description

    Get to know the Team:

    The GrabFood Marketing team is a young and dynamic team responsible for driving business growth through Merchant's activity and consumer demand generation. We make an impact by creating an insightful marketing campaign and deliver best-in-class execution to the market. If you are looking for a good team environment and having a passion in food, then you should join our team!

    Get to know the Role:

    We are looking for an Assistant Merchant Marketing Manager to lead the planning, strategy and execution of marketing initiatives for our local lifestyle restaurant partners on GrabFood. While driving for our partner growths, you also ensure that the actions resonate with and delight end consumers. You will work closely with the key accounts & strategy team to ensure our marketing efforts align seamlessly with company-wide objectives.

    To succeed in this role, you need to be a self-motivated individual who can perform under pressure in a dynamic, fast-paced environment. You should be able to turn complex challenges into clear, actionable plans. Most importantly, you should be passionate about the food industry or be the foodie hunter who never gives up on the food trend.

    The Day-to-Day Activities

    • Own sub-brands under GrabFood to unlock merchants potentials and drive for their growth through marketing initiatives

    • Develop and execute comprehensive marketing strategies and plans: Address key business challenges, capture user insights, and unlock user demand with tailored-made proposals

    • Collaborate with cross-functional teams: Work closely with the Strategy and Key Account team to identify opportunity, develop tailored solutions and own the marketing executions

    • Embrace data-driven decision making: Utilize data analysis tools to prepare insightful reports, evaluate campaign performance, and measure success.

    • Manage end-to-end campaign execution: Support the marketing team in developing and executing end-to-end campaign plans, ensuring smooth implementation and maximum impact.

    • Manage budget: ensure the efficiency and effectiveness of the given spending


    • Minimum 4-5 years of experience in consumer marketing (either in campaign management, partnerships/brand marketing or marketing communications) with exposure to online and offline media. Experience in business development is a plus.

    • Deep passion for anything food-related; from farm to kitchen to fork; from fine dining restaurants to casual cafes to hidden gem street food.

    • Strong project management skills with high attention to details.

    • A proactive and results-oriented approach.
    • Initiative and enjoy driving creative ideas to campaigns

    • Excellent communication skills with the ability to articulate clearly in both written and spoken English.

    • Loves the thrill of being in a fast-paced environment while being able to multitask to meet deadlines.

    Additional Information

    Benefits at Grab:

    We care deeply about your well-being and are committed to supporting you every step of the way. Here are some of the global benefits we offer:

    • Protect and provide for your loved ones with peace of mind, knowing we have your back with Term Life Insurance and comprehensive Medical Insurance.
    • Craft a benefits package that suits your unique needs and aspirations with GrabFlex, because we believe in empowering you to thrive.
    • Embrace the magic of new life and create lasting memories with your family through Maternity and Paternity Leave.
    • Life can be overwhelming, but you're never alone. Our confidential Grabber Assistance Programme is here to guide and uplift you and your loved ones through life's challenges.
    • Your well-being is our priority. Benefit from our holistic well-being initiatives through Wellbeing@Grab, including health programmes, informative webinars, and vibrant carnivals.
    • Achieve a harmonious work-life balance with our FlexWork arrangements, allowing you to adapt and thrive in your personal and professional life.

    We’ve got many different benefits hyper localised in each country. Speak to your recruiter during your interview to find out more.

    What we stand for at Grab:

    We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique. If you require accommodations to fully participate in the recruitment process, you are encouraged to include your request(s) when applying.

    We deliver the greatest impact and ideas when we bring together diverse perspectives. It is what enables us to spread opportunities to Grabbers and our partners. It’s not a box-ticking exercise; it’s who we are.